Product Development Program

Our program ensures your packaging maximize valueto ensure consumers choose your brand over others.


Our program ensures your packaging maximize value to ensure consumers choose your brand over others.

PHASE ONE

DEFINING YOUR
VISION

PHASE TWO

BRAND STRATEGY &
DEVELOPMENT

PHASE THREE

CRAFT YOUR
PACKAGING

PHASE FOUR

READY FOR
LAUNCH!


At a glance, the packaging of a product must communicate effectively in an effort to convey value to the shopper and create a better connection over its competition.

Behind each product that has gone through our program are countless hours put in by passionate makers to create amazing products and the Product Development Program brings out the best out of the product for the world to appreciate.


Phase One

Defining your vision

The adventure begins with digging to understand your product and what inspires your journey. A market research is conducted to  benchmark your product to the industry and analyse its intended consumers.

From the research and information collected a product opportunity map is generated detailing the various ways of creating brand value for your product.


Phase Two

Brand Strategy & Development

From the Product Opportunity Map generated in Phase One a value proposition is created based on brand personas that represent the identified target groups based on their values.

Brand Recognition is established through a Style Guideline (Logo and Brand Expansion) that customers will see and a Communication Guideline that defines the tone of the brand.


Phase Three

Crafting your Packaging

A Sensual Experience is key to creating on-shelf impact with shoppers. Differentiation is made based on category research while leveraging on product attribute strengths. The selected packaging prototype should maximize brand perception while minimizing wastage.


Phase Four

Ready for Launch

With the brand and packaging complete it is time to communicate to the world what your product has to offer. Communication Materials are provided to assist in spreading the word and ensures your product communication is cohesive.

  • Product Catalog: This is to be shared with distributors and retailers
  • Point of Sale Marketing Material: Wobblers, Offer Sticker, Promotional stands, Banners, Posters
  • Online Marketing Tools: Website Catalog & Social Media Banners

Interested in developing yourproduct to maximize sales?

Lets Talk