spicyjiko | The Silot

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PRODUCT DESIGN

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SpicyJiko is a food brand of Tawi Africa Ltd. They produce and package high-quality spice & herb products. The ingredients are sourced from small-scale East African farmers. And their products can be found in 22 supermarket and grocery stores across East Africa and UK

Our process of making good products;

1. gain perspective

2. create a plan

3. make good products

4. grow community

Industry Discovery

value proposition
key target groups
platforms of engagements
resources
key activities
and cost requirements

“We are tracing the spice & herb value chain from the kitchen back to the smallholder & family farms. We are developing an integrated perspective of the East African spice and herb industry”

The main focus has been gathering data, validating or invalidating assumptions, and “discovering” a need that can be solved and will be essential for users.

We are always in touch with users and markets to understand new contexts, problems, and needs.

Product Strategy

value proposition
key target groups
platforms of engagements
resources
key activities
and cost requirements

“We are dedicated to creating better life with great wholesome and sustainable African spices and herbs. Our tasty healthy and easy to use ”

Schedule a business modelling workshop

Product Development

value proposition
key target groups
platforms of engagements
resources
key activities
and cost requirements

Copy of Copy of Copy of Copy of New Product Packaging (1500 × 2000 px)

SpicyJiko now has a range of

main ingredient list

Purple Illustrative and Colorful Birthday Social Media Post (2)

The value addition process preserves the beneficial characteristics of the ingredients.

we have a catalog of 21 products, segmented into 4 categories

brand strategy

we work with brand managers to develop the overall brand messaging of their company.

“brand

Copy of Copy of Copy of Copy of New Product Packaging (5)

Packaging and Product Labels

Ecommerce website

the full product catalog is available online, customers are able to browse and make online payments. We have also integrated direct communication with the producer through

Part one is an introduction to the Spicy Jiko brand and the value proposition

Part two: new products, features and product bundles

Part three: online shop, the customer is able to add the preferred items to the shopping cart, once they are done shopping they

Shopping cart and checkout

Branding for retail

Product Catalogs, Fliers, Coupon Cards

distributor catalog
e-commerce
social media
trade shows

1. content pillar, add examples of social media content posts

experience design

share lasting user experiences

first we develop the retail relationships to make the product available to the correct audience. use that picture of the supermarket with the product, add retail logos here: where is the product available?