A smart city strategy
for a rural areas
THE CHALLENGE
How might we develop an adaptable smart community
in Kisii?
Our approach to design and development is agile and iterative
Kisii Smart Community (KSC) aims to drive a high socioeconomic status for Kisii residents, reducing rural to urban migration. From the initial stages of this engagement, we recognised that the high speed of development in emerging markets requires that we reframe our intention from ‘developing a smart city’ to ‘developing an adaptable smart community.’
We added adaptability to allow the process to live, and changed city to community to recognise the available resource and resource constraint that currently exists.
Accordingly, we combined collaboration as a key component, different strategy and design methodologies that use a ground-up approach to innovation. By using a ground up approach, we can shape the value KSC offers to match the needs of the existing Kisii ecosystem and all who engage with it.
What makes a community ‘smart’?
The underlying basis necessary for KSC to succeed are built on the pillars of a smart community, ICT, mobility solutions and a key element of participation.
Key players in the Kisii Agriculture Ecosystem
brand strategy
Having tested the brand name and logo during research and understood Kisii Smart Community’s offering and it’s audiences, we derived, formulated and created the brand positioning, extension and communication strategy.
The background color application options are derived from the KSC Primary Color options
products & services
We designed the features necessary to grow the mobility, ICT and agriculture sector contextualised to the challenges and needs experienced in Kisii .
We proposed a digital platform, including accessibility features that will cater diverse demographic across the ‘digital use’ spectrum.
For example, illiterate and elderly mobile telephone and internet access.
innovation
processes
We created an adaptable process map that will allow Toyota Mobility Foundation and EIS to execute Kisii Smart Community and venture into new regions, achieving the goal of reducing rural to urban migration.
KSC Pillars
Product / Service
Brands
Schedule a presentation to learn more about our work