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Branding Strategy

Introduction

 

The purpose of this brand guideline, both verbal and visual system, is to develop a clear understanding of the company and its values. It is composed off an extensive library of written and visual elements that collectively help establish brand loyalty through consistent use.

Strungi Brand Strategy 24-08-22 by Silot

2.
Brand
Application

 

Outputs for Rose

brand resources

 

Strungi - Visual Story Telling by Silot

Opportunities to develop good products, inspired by Africa

From Afrika - High quality products from Afrika to the world

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Certification & proof of quality and benefits, eg organic

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Home made products/ experimentation - DIY your own ingredients. for the more basic recipes.

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Formulated to quality

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Confidence that the product they have purchased is the correct product for them.

Easy to carry and use tourism pack sizes

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we can customise the packaging options for ease and convenience for the consumer on the go not bulky or not easy to carry around ( compact ) reusable sustainable packaging options

Flavourful & Aromatic Afrikan Ingredients

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consumer need for confidence in the product as well as the sustainability of the whole supply chain ecosystem.

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opportunities to share stories of the work that goes into ingredient sourcing, product development, R&D, and knowledge sharing

Trace the goodness

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Knowledge sharing as a proof of benefit

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Use QR codes to trace and learn more about how this product made

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Small scale producers have a huge opportunity to produce value for the future consumer - personal, transparent, small, agile / trendy

Of Afrika - Inspired by a rich history of culture, heritage & legacy

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Show case the rich heritage of African herbal beverages through story telling

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Invite the audience to re-experience the goodness our heritage

Create a custom herbal beverage - care routine

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opportunities for personalisation and customised experiences + diagnostics

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Use QR codes to trace and learn more about how this product made

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Small scale producers have a huge opportunity to produce value to the future consumer - personal, transparent, small, agile / trendy

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