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the herbal tea customer
know your target
Identifying your audience allows your business to focus marketing efforts and dollars on the groups that are most likely to buy from you.
what do we know
research analysis
insights
research analysis
Below is a breakdown and comparison of your customers consumer needs, purchasing behaviour, and their product preferences.
We have four segments derived from the age and data set.
The ge-location data is global ( state where )
It has not been considered for analysis
Audience 1 :49.7%
explorer
age: 20 – 29
budget:
herbal beverage needs:
_
ingredient knowledge is high
product priorities:
clean
recommended products
home remedies
Audience 2
learner
age: 30 – 35
budget:
herbal beverage needs:
_
ingredient knowledge is high
product priorities:
flavour
recommended products
Audience 3
sage
age: 36 – 40
budget:
herbal beverage needs:
_
ingredient knowledge is high
product priorities:
organic
recommended products
insights:
1. research analysis
what we know about the Kenyan consumer
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