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skincare

Global Beauty & Personal Care

Discover the global beauty industry and understand the trends and market forces impacting growth.

market size

market segment

trends 2022

driving forces

top brands & products

1. market overview

  • The global cosmetic market grew an estimated 5.5 percent year-over-year last year.
  • Skincare accounts for 40 percent of the global cosmetics market.
  • Johnson & Johnson is the largest cosmetics company in the world in 2020 with revenues exceeding USD 82.06 billion last year.
  • The beauty industry is valued at $532 billion.
  • Targeted pricing helps reach new demographics: The beauty industry is dominated by millennials and targeted pricing at all ranges move more cosmetic products.
  • The clean beauty movement continues to gain traction — Sustainability is becoming increasingly important to transparency-minded customers.
  • 21% of Americans are buying organic makeup.
  • 48% of Millennials say they would purchase products with CBD oil for skincare.
  • 51% of consumers want to see images that are not photo-shopped.
  • There are almost 1 million employees in the service segments of the cosmetics industry.
  • Skincare accounts for 60% of the total profit in the beauty industry.
  • Facial skin masks account for half of the total Korean cosmetics market share.
  • 4 out of 5 American women say they regularly use fragrance products.

2. market segments

4. drive forces

5. industry market leaders

The Future of the Global Cosmetic Industry

The industry is already focused on the millennial demographic when targeting consumers.

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The top 10 largest cosmetic manufacturers in the world have shifted their strategies to meet the trends driven by the millennial market, such as creating most sustainable products, being more transparent about messaging and learning from keys segments all over the world on which products to develop and promote.

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Leading cosmetics brands are increasingly seeing heavy interest from the top cosmetic manufacturers in the world as well. Coty purchasing a 51% stake in Kylie Cosmetics will not be the first large business deal of this kind in the industry. Expect to see more high profile transactions in the future as the industry has become more entrepreneurial than ever before.

Opportunities to develop good products, inspired by Africa

From Afrika - High quality products from Afrika to the world

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Certification & proof of quality and benefits, eg organic

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Home made products/ experimentation - DIY your own ingredients. for the more basic recipes.

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Formulated to quality

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Confidence that the product they have purchased is the correct product for them.

Easy to carry and use tourism pack sizes

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we can customise the packaging options for ease and convenience for the consumer on the go not bulky or not easy to carry around ( compact ) reusable sustainable packaging options

Flavourful & Aromatic Afrikan Ingredients

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consumer need for confidence in the product as well as the sustainability of the whole supply chain ecosystem.

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opportunities to share stories of the work that goes into ingredient sourcing, product development, R&D, and knowledge sharing

Trace the goodness

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Knowledge sharing as a proof of benefit

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Use QR codes to trace and learn more about how this product made

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Small scale producers have a huge opportunity to produce value for the future consumer - personal, transparent, small, agile / trendy

Of Afrika - Inspired by a rich history of culture, heritage & legacy

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Show case the rich heritage of African herbal beverages through story telling

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Invite the audience to re-experience the goodness our heritage

Create a custom herbal beverage - care routine

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opportunities for personalisation and customised experiences + diagnostics

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Use QR codes to trace and learn more about how this product made

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Small scale producers have a huge opportunity to produce value to the future consumer - personal, transparent, small, agile / trendy

Research reports and product innovation resources

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